Listening assignment B

1. What is remarkable about the comments and the bloggers of the Federal Reserve
Bank?
It offers a lot of people. Anybody who wants to blog can email them and they can choose to give them their name for the blog.

2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this,
in other words, what was the purpose of opening a blog?

With a blog they get more attention, because people do check this more.

3. What was the female recruiting manager’s blog mainly about?

about her challenges being a fulltime mom and being a fulltime manager of people who need her.

4. What was the purpose of her blog?

to recruit people to come to the fact that she is a fulltime mom and a fulltime manager.

5. Which words show that the FED does exercise a form of control on the blogs?

The word moderated shows that the FED does exercise a form of control on the blogs.

6. By what kind of people were the very first FED blogs written?
the management

7. Have the blogs changed the way that people who work for the FED think about
internal communications ?

Yes, the blogs changed the way that people think about it.

8. What is the latest development in the company as far as media are concerned?

the flatscreens TV's in the elevator banks. It’s pulling information from their intranet to the person.

9. Catherine Cummings says that this medium to communicate with staff is better
than an older medium. Which more old-fashioned way of communicating with staff
does she mention?
?

10. What is the next big thing in social media at the FED?
New intranet, designed for the FED.