listing assignment 3

Hello and welcome to “In the Spotlight”. Our special guest today is marketing
manager for Verbalised Solutions: Howard Downer.
Howard, thanks for joining us.
Thanks. Have you seen our new ad? It’s great !It cost us millions!
Howard, can we start on your company’s
Views on internal marketing and communications?
What? Emails?
No.
Chat in the kitchen over a coffee? Drinks at the pub
after work?
No! How your company presents to its staff or to its
trade and distributers. Ohhh .. Power Point stuff ! Hmmm..
Amongst other things.
What other things?
Do you hold events?
What? The Christmas party?
That’s your only communication to these people?
No, no, we’ve got a staff training room. Oh and the
trade presenter and yeah,they’ve all got tvs at home so they can watch our new ad
there. Cost us millions, mate, millions !
How do, you, for example get your company to
Embrace a new brand or a
new company direction?
Ah, well, well, the leadership team they get
Briefed at weekend like at, like at the Blue Mountains.
That sounds nice.
Oh yeah !
And?
And.. eh management management they get briefed over dinner at a very
Fancy 5 star restaurant in the city if you don’t mind!
Hm.. and what about the staff?
The what?
The staff! How do you fire them up?
Ah that’s where the Power Point comes in.
Yes ...the key words there were “fire up”.
Well the Power Point ?? are pretty colourful and we use loads
of clip up and any emails we send out they’ve got those little ehm
animated smilies on them you know the ieeee oooooieee
Do you think your staff are motivated?
HOWARD!
Sorry! Ehm what was the question?
Do you think your staff are motivated?
Well they come into work every day!
How can you tell?
Well we see them coming in through the front door.
No, how can you tell they’re motivated ?
Hm.. noone says they’re not!
What about the people that sell your products?
Ahhh now they’re cool They’re all on commission.
Last of all Howard... how important is it to you that your people
Fully embrace the Company vison culture and attitude.
and that the company commited to ensuring their
enthusiasm is maintained?
Well, that’s an ... , isn’t it?
Howard Downer thanks for your time, back to you in the studio.
No, no, no, wait ,wait, wait, wait, wait !
Tell them about our new ad! It’s cost us millions, mate, millions!