blog 2

I live in a student’s room in Utrecht. I really like it in my studenthouse. In juni 2010 I moved to Utrecht. So when I started this course Corporate Communication I was already in this city. It was hard to find a nice room. But now I live together with Kiki Janssen in a studenthouse.
We have a beautiful house. I think its luxury to live as a student like this.
We have a big livingroom, a roofgarden, and a normal garden. In 5 minutes on the bike you are in the citycentre. The neighborhood we live in is very nice, its very quiet and friendly.
When you live in a student’s room you have a lot of freedom and that is the thing I like the most of living on my own. The disadvantages of living on my own is cleaning the house and cooking diner. My parents live in Den Dolder it is a small village near Utrecht, in Den Dolder there is nothing to do so that is the biggest reason for moving to Utrecht. It’s 15 minutes by train, so I can really easy travel to my parents if I want to.

blog 3

Where do I see myself in five years?

I realise that you cannot control the future, even if you would want to.

You know the song Que sera sera:

When I was just a little girl
I asked my mother what will I be
Will I be pretty will I be rich
Here's what she said to me

Que Sera Sera
Whatever will be will be
The future's not ours to see
Que Sera Sera
What will be will be


if i hear this song I realise that you cannot control the future, even if you would want to.
So this is just a guess:

About 5 years I will be gratuated with my course corporate communication.I am 25 at that time, and than i will go to work.
I hope I can work at a nice company in Amsterdam. I would like to live in a nice apartment in Amsterdam with my boyfriend Joost. First i want to have a carreer in the corporate communication, after that i will think about children. When I am 30 I want to get married. I would still be active riding my horse, and I take him to Amsterdam. Because he is a part of my life, and he can't stay in Utrecht without me.

assignment 1 my first half year at uni

My first half year at school went very fast, I am a student a the course Corporate Communication at the university of applied sciences in Utrecht.
I do like it very much. We learn many different subjects and that is very interesting. English is not my best subject so I shall do my best. I really like the subjects about being creative like web technology and usability. The teacher of web technology is a very cute guy, everybody likes him the most. Last year he was almost teacher of the year 2010.

We had to do things like building a website, it was hard to learn but the result was very nice.
The first half year wasn’t very hard for me. I just did my homework and I finish the exams with good results. I like my class, it’s a very friendly class and we can all work together very well. There were three students who don’t like the course, they stopped with it. I think there will be more students in my class who don’t finish this year.
We are now in block three and I hope this block will go just like the previous blocks, because then I will finish this year with my propaedeutic.
Tiptop - If you have a passion for the subject, you can weather the tough times.
And please don’t party too much every night because it is not good for you and you will see it in your results.

listing assignment 3

Hello and welcome to “In the Spotlight”. Our special guest today is marketing
manager for Verbalised Solutions: Howard Downer.
Howard, thanks for joining us.
Thanks. Have you seen our new ad? It’s great !It cost us millions!
Howard, can we start on your company’s
Views on internal marketing and communications?
What? Emails?
No.
Chat in the kitchen over a coffee? Drinks at the pub
after work?
No! How your company presents to its staff or to its
trade and distributers. Ohhh .. Power Point stuff ! Hmmm..
Amongst other things.
What other things?
Do you hold events?
What? The Christmas party?
That’s your only communication to these people?
No, no, we’ve got a staff training room. Oh and the
trade presenter and yeah,they’ve all got tvs at home so they can watch our new ad
there. Cost us millions, mate, millions !
How do, you, for example get your company to
Embrace a new brand or a
new company direction?
Ah, well, well, the leadership team they get
Briefed at weekend like at, like at the Blue Mountains.
That sounds nice.
Oh yeah !
And?
And.. eh management management they get briefed over dinner at a very
Fancy 5 star restaurant in the city if you don’t mind!
Hm.. and what about the staff?
The what?
The staff! How do you fire them up?
Ah that’s where the Power Point comes in.
Yes ...the key words there were “fire up”.
Well the Power Point ?? are pretty colourful and we use loads
of clip up and any emails we send out they’ve got those little ehm
animated smilies on them you know the ieeee oooooieee
Do you think your staff are motivated?
HOWARD!
Sorry! Ehm what was the question?
Do you think your staff are motivated?
Well they come into work every day!
How can you tell?
Well we see them coming in through the front door.
No, how can you tell they’re motivated ?
Hm.. noone says they’re not!
What about the people that sell your products?
Ahhh now they’re cool They’re all on commission.
Last of all Howard... how important is it to you that your people
Fully embrace the Company vison culture and attitude.
and that the company commited to ensuring their
enthusiasm is maintained?
Well, that’s an ... , isn’t it?
Howard Downer thanks for your time, back to you in the studio.
No, no, no, wait ,wait, wait, wait, wait !
Tell them about our new ad! It’s cost us millions, mate, millions!

Listening assignment B

1. What is remarkable about the comments and the bloggers of the Federal Reserve
Bank?
It offers a lot of people. Anybody who wants to blog can email them and they can choose to give them their name for the blog.

2. The Federal Reserve Bank opened a blog to create “buzz”. What is meant by this,
in other words, what was the purpose of opening a blog?

With a blog they get more attention, because people do check this more.

3. What was the female recruiting manager’s blog mainly about?

about her challenges being a fulltime mom and being a fulltime manager of people who need her.

4. What was the purpose of her blog?

to recruit people to come to the fact that she is a fulltime mom and a fulltime manager.

5. Which words show that the FED does exercise a form of control on the blogs?

The word moderated shows that the FED does exercise a form of control on the blogs.

6. By what kind of people were the very first FED blogs written?
the management

7. Have the blogs changed the way that people who work for the FED think about
internal communications ?

Yes, the blogs changed the way that people think about it.

8. What is the latest development in the company as far as media are concerned?

the flatscreens TV's in the elevator banks. It’s pulling information from their intranet to the person.

9. Catherine Cummings says that this medium to communicate with staff is better
than an older medium. Which more old-fashioned way of communicating with staff
does she mention?
?

10. What is the next big thing in social media at the FED?
New intranet, designed for the FED.

starbucks

Assignment 6 Starbucks
A

1. Roastingplant: a factory where they roast the coffee beans
2. HQ: headquarters
3. Accessible: only for those who have an aprovement
4. Spacious affair: a big place
5. expanding: to increase the size or in numbers
6: Nasdaq: is a stock market
7: beverage: a drink
8. concessionaires: The holder or operator of a concession
9. subsidiary : if you get money from someone
10. licence agreement: an agreement about a licence
11 prime: biggest, got the most visitors
12. retails stores: a place of business for retailing goods
13. forego: To precede, as in time or place

B.


1. “Technically, Starbucks has been in Holland for some time already.”
Why only ‘technically’? In other words, why are the first three Starbucks
stores in the Netherlands not seen as ‘real’ Starbucks stores?

They are not accesible for everbody.

2. In what kind of locations have Starbucks stores been established since
2007?
Public places, like a trainstation and a airport

3. What two adjectives are used in the Starbucks Press Release of August
14, 2008, to stress the uniqueness of the Starbucks Amsterdam store?


4. Imagine you are the Head of Corporate Communications of Starbucks.
Think of a way in which you could use the Starbucks fan Hyves to your
advantage.

You can advertise for free on this hyves page , and communicate with your fans easily and directly.

5. In the USA, many Starbucks stores have been closed. Three reasons are
mentioned for this. Which of these three reasons is illustrated by the
cartoon above?
Too many starbucks stores.

6. Starbucks executive Howard Schulz is going to ‘put a laser-like focus on
reinvigorating the Starbucks experience’. Please explain in your own words
what is meant by this.
He is going to make starbucks special again.

Listening assignment C

Video 1

Social network, like facebook and twitter, become more and more popular.
Nowadays, people spend too much time at these sites. It changes the human brain and the way of life. Young people are spending to much hours a day on social networks. It has a bad influence at their health, because it is changing the shape and function of their brain. These kids communicate less face-to-face and that’s dangerous for their future.
Parents should be aware that there is an issue about this subject. Also the school performance result below. But, some evidence show that it’s bad and some of the evidence show that it’s has no effect at all.

Video 2

Abi Signorelli, director of International Communications at Virgin Media speaks about using social media for Internal communication. At the 24th of June there will be a social media workshop. She will share experience at social network and hopes that she can help people. She will present new developments like a ‘Boo’, which is a phone-blog. It’s a bit like a post cast, where you can interview some people quickly.

Video 3
Toyota Europe uses twitter and blogs, because they are looking at different ways to engage with their customers. They were online on a webpage, but they felt that it was time for social media.
They can see which people are interested in their company. Social network is not very expensive and it is quick and direct.

assignment 4 MEMO

Memo:

To: The management
From: Communication Department
Date: September 13, 2010
Re: Super Sports Day

In the meeting last Wednesday we talked about the Super Sports Day for all Dutch and American employees and their families. The Communication Department of Performance Systematix would like to organise a day like this because:

- For all the employees it’s good to sport.
- For the Dutch employees it’s good for their English.
- It gives the company a good name to organise a sport day.
- We can do different sports like tennis, football, hockey and also something in a swimming pool. And a lot of things to do for the children like draw.
- For all the employees it’s good to see the family of their own colleagues.

I hope this are enough arguments to convince you. I would like to receive the reply on this memo within 2 days.

Thank you.
Viora Rebergen
Communication Department

Bussines Meeting

Director of Human Resources.

I think the magazine is a great success, but we need to publish the magazine also in other languages.
That will help us to really reach all employees and it will improve the corporate communication in our company.

a fact is that not all of our employees in other countries can read the magazine because it is only published in English and Spanish.
They can't read the magazine and they can only look at the pictures.
We need to publish the magazine in several different languages.

I suggest that we publish the magazine in Spanish, English, Dutch,Chinese and German than more employees can read the magazine.

Maybe later we could also publish in the French and Arabic languages?

assignment 13

Assignment 13
1:
the first video is about Baroness Greenfield, Director of The Royal Institution,She says that using social networks intensively could lead to brainwashing.
:ater in the show Dr Ben Goldacre, Author of 'Bad Science', and Dr Aric Sigman, Research Psychologist, are having a discusion about social networks brainwashing children and adults.
2:
In the second video Abi Signorelli, Director of International Communications of Virginia Media, explains new social nework features like boo's and phlogging. She is giving us a preview of the Melcrum's Social Media Workshop at 24th June 2009 in London.

In the third and last video Colin Hensley, General Manager Corporate Affairs and Planning of Toyota Europe, explaines how his company communicate with twitter and other social networks.

Post 4

Hello,


This week we had to make a exercise for the lesson Corporate Communication like every week. But this week we have to make the final exercise it was a little bit more work that the other weeks.
We had to do it in a group of five students. I was in a group with: Florien, Kiki,Rosan and Jolijn.
A very nice group.

It was not a very difficult exercise, but it was a lot of work because we have to make a communication plan. So we have to make al 5 of us a little bit and that we put that together.
I think it was a nice last exercise of this course.

I hope Mrs Buma, our teacher for Corporate Communication like our assignment and we get a nice result.

This was my last blogpost for this course,

Bye, Viora

assignment 15

Why does Subway care about childhood obesity?

Subway thinks that they people can change, like more sports and thinking of food.
They want to hold a position within their customers.

What communication techniques does Subway use to work on the
problem?
TV commercials and shows on the television.


Describe the various parts of Subway’s campaign.

In the TV spots they let people see how three kids change their live by eating better.
It let the people see how the kids can wear jeans and can play football. The spots were simply and let them see how the kids felt better.
In the TV show they let people see all the news about childhood obesity.


What could have happened to the company if Subway had not
embarked on this campaign?

What can happened to Subway was that the get complaints from customers or other companies.
Than they have a big problem and maybe the Subway will be ruptured.

assigment 11

Liqua Services Galactic Ltd
69 Milk street
LONDON

3 February, 2010

Dreamtime Movies Universal Ltd
54 Oxford Road
Skagnes SK3 4RG

Dear Andrea Philips,

Translation Brochure

Thank you for your e-mail but I cannot send you the brochure and price list because I have not got the new brochures and price lists for 2010 yet.
Can you please tell me what the other 4 languages are? Than I can give you the prices for that.
I have checked your website, and I’m also editing websites. The services I offer are: renewing the website, keeping it up to date, a complete facelift. Are you interested by that? I enclose a price list for my editing services, so if you are interested you know what the prices are.
You can e-mail me and call me: viora.rebergen@student.hu.nl or 06-22281047.

I look forward to hearing form you.

Yours Faithfully

Viora Rebergen

Viora Rebergen Directing Manager

assignment 7

Assignment 7: Letter of enquiry
Dear Mister/Miss,
I am a student, studying at the Faculty of Communication and Journalism of the Professional University of Utrecht in the Netherlands. I found the English as a Foreign Language course for international students that you gave, on the website of the City College Manchester.
I am studying in the first year of Corporate Communication. Before this study I did the study Communiation and Management but I didn’t pass the first year.
My English is not very well, last year I also had English lessons but I didn’t pass the grammar test. I had five years English on the secondary school. I learned a lot but I think it’s not enough for business English in the daily life. I’m a little bit afraid to talk in English because I think I made much mistakes.
Can you please tell me when I can follow this course, I like to do it in summer.
I hope this study can help me to make English easier for me. I do like English very well.
I look forward to hear from you.

Yours Faithfully,
Viora Rebergen.

third post: me

Well, a busy week has passed and finally I found some time to write my synopsis for the weekly post. 

Today third Tuesday of September the queen announced the new government policies for the upcoming year. Holland is presently in a recession similar to all other European countries therefore it has to retrench in its spending. Nevertheless I hardly take hold of  any symptoms of a recession. 

My parents still got their job so as I, I even tough received a salary raise. I work for a hospitality and catering company, Maison van den Boer, and business is going to a certain extent quite well. They hire new people every month and our sales department is more than ever full of activity to handle the new requests.

So next week a new post,

Hope you will read them again!

Viora

Second post: We all live in a social media world

'Hi, can I speak to Laura please'?

I used to call my girlfriends using the house telephonenumber. Nowadays you just call each other by using your mobile phone. Almost everyone has one of them. Some people have a very new and up-to-date mobile phone with internet.
Beside contacting people by using your mobile phone there is a posibility using social networks like Twitter, Hyves, Facebook. Within a few seconds you can contact anyone who has one of the things I mentioned before.
You can also see what your friends are up to, are they doing things or can you give them a call to do some fun stuff? Even today I find it very weird to get to know everything about everyone if I wanted to. There are good things and bad things about the whole "social networking society". Nowadays social networking and calling by using your mobile phone is part of everyone and everything in the daily life!

First weblog!

Before I start writing this weblog I will introduce myself, I am Viora Rebergen a 19-year-old girl who lives in Utrecht. My hobbies are my horse and going out with my friends.

In this blog I would like to tell something about my new study in Utrecht called Corporate Communication. My new study started last week. It was a very busy week and I learned a lot.
For example we have photoshopped, it was very funny.
My new class is very nice and we had a lot of fun. We still miss a number of people but I think they didn't come any more.
There is also a boy from Belgium in my class, he didn't have a home at the moment in Holland so he have to sleep at his friends in Amsterdam.
With my new class we maked a 'smoelenboek'. That's a book with a small interview of every student in class.

Last year I studied Communication Management. I did not pass this study in year one and I also found out the study does not fit to my requirements, it was too much theory for me. That's the reason why i'm now here at Coporate Communciation.

So let's hope I will pass my tests and get my P(ropedeuse) this year!

Speak to you next post! :)

--------------------------------


Assignment 2a EMAIL




To: Robertsandman@musicfantastic.co

Subject: Question about Music Fantastic





Dear Mr Sandman,



2 weeks ago we met, I'm Merlin Finley a student from Liverpool. I'm very intrested in the music industry.You tell me that when I ever was in Londen, I should email you to come to your company. I will be in Londen next week. And I like to come to Music Fantastic. Do you think that is possible?



Thank you for taking the time to answer my question. I look forward to your response.



Kind Regards,



Marlin Finley



----------------------------------------------

assignment 2B



1. Thank you for the invitation of the congress but i cannot attend.

2. I would like to have some information about the traineeship in your company Nike International.

3. Sorry but I was very busy this morning, so I send you the route description by email now.

4. I would like to confirm the meeting that will take place on monday the 3th of July at Londen.

5. I must tell you that I will not be able to finish the report in time because it's to much work to do that in just one day.



-------------------------------------------------------

Assignment 2C



1. Sorry but today it's impossible to send you the information, i will send it tomorrow.

2. We would like to expect to receive a reply to this email before next week at the latest.

3.Sorry but we cannot send you the information you ask for.

4.Can you please pay this invoice immediately?

5.Sorry but I'm not present at the meeting of 15 june.

6.Can you please give your advice on this matter als soon as possible?

7.I would like to have your flight details as soon as possible.

8. Please let us know whether the date and time of the meeting suit you.





--------------------------------------------------



assignment 2d







To: all staff

From: communicationsdepartment@princesshalltheatre.com

Subject: Dress code



Dear Staff,



This is an email from the Communication Department of the Princess Hall Theatre.

I would like to start this email with a compliment to everybody. The Princess Hall Theatre is very happy with the staff and very proud of your work.

But we would like to introduce a dress code because some clients complains about some employees who are to casually dressed. For example Football shirts and shirts with foul language of sport shoes. Some rules and regulations will be made about what to wear and what not to wear. We would like to ask you to help create the dress code because we would like to give the introduction a positive experience for every employees. Our idea about the dress code:

- Shirts must have collars and sleeves

- Ladies shirts must have collars and sleeves

- All shirts must be tucked in

- Tailored shorts or long trousers

- Long socks or predominantly white short socks with socks

- Golf shoes

I would like to see the results of the poll within two weeks from now in my inbox.

I hope to hear from you soon.



Kind Regards,



Viora Rebergen